LBJ Presidential Library

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Arsenal Advertising & PR asked Too Good Strategy to help their long-time client LBJ Library and Foundation to replatform and redesign their online experiences to highlight the massive renovation and rebranding happening to the Library itself. Working in conjunction with the Arsenal creative team, the website was architected to highlight the legacy and the impact of the LBJ presidency. Developed in Expression Engine, the site now has a rich CMS that allows foundation and library staff to easily manage content and engage their growing audiences.

The store at LBJ now for the first time offers e-commerce through a Lightspeed platform. The store site reflects the tone of the Library site while streamlining their diverse product offering for simple transacting.