An Agency for Change Agents
Every organization needs to invest in smart strategies that reach the masses and provide maximum impact. But strategies alone aren’t enough – each strategy must be coupled with a multi-channel execution plan that includes in-person outreach, social-influence campaigns, and digital interfaces.
In the socially-minded world, customers and constituents have the same expectations – seamless experiences with the organizations they love.
We’ve worked with a lot of big brands. We know what that world is all about. We leverage that experience and knowledge to provide socially-conscience businesses, non-profits, and social enterprises with revolutionary ideas, transformational user-centered design, and multi-channel program execution.
Too Good was founded on a fundamental belief that being good and doing good don’t have to be mutually exclusive.
Passion for philanthropy and social innovation creates a strange desire in people. A desire to make the greatest impact possible in a rapidly-changing environment. Too Good is the manifestation of that desire: kick-ass ideas, flawless execution, and strategic consulting.
Good is not good enough. To make real change we must be too good.
Program & Market Evaluation
Marketing Plan Development
Brand Identity & Positioning
User Experience Strategy
It's Time Texas
Hotels for Hope
Bright PinkBright Pink is on a mission to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink is the only national non-profit organization focused on prevention and early detection of breast and ovarian cancer in young women. Bright Pink sees a world in which fewer people die from breast and ovarian cancer. They aim to educate and inspire women to move from awareness to action, practicing risk reduction and early detection as a part of a proactive life. Too Good Strategy is the digital agency that oversees all of Bright Pink's digital initiatives. Recently our work for an online risk assessment tool (AssessYourRisk.org) was nominated for a Webby for best user interface.
College ForwardCollege Forward (CoFo) is a nonprofit organization working with low-income and first-generation college goers to help them reach their dream of a college education. We have been involved with CoFo in several different capacities over the years, leading an extensive, national, user research project with high school students to understand the potential of a mobile app focused on college mentorship – we them helped them create a well-received prototype. We also worked with the group on the business planning for a college completion program that would allow the organization to diversify their revenue streams. Currently we are designing and developing a student portal for both their high school and college students to achieve more consistent success.
Critical MassCritical Mass is a nonprofit designed to reduce the fragmentation in the young adult cancer community. They work to bring organizations, advocates, and survivors together in order to increase progress in science and social support. Critical Mass asked us to rethink their content strategy and redesign their website in order to communicate their mission more effectively. We also worked with them on branding their patient facing resource (Mission Control) and help develop a multi-faceted go-to-market plan that would target their multiple constituencies (including survivors, advocates, scientists, and medical practitioners). All of this, while staying true to the voice of the organization – insightful, collaborative, with a hint of edginess. We proudly launched a new web presence @ criticalmass.org in November 2014 and continue to work with Critical Mass on outreach initiatives.
Seton HospitalsThe Seton Williamson and Hays Foundations needed an online revamp in order to highlight the work of their medical centers as well as showcase their commitment to their community. Both of the sites were stale and void of the personality of the community and the caring Foundation staff. The redesign of the sites focused on a manageable content strategy that elevated their outreach efforts without being overly burdensome on the staff for updates as well as a more streamlined reorganization of the architecture. Too Good Strategy focused on creating an architecture and extensible template system that would be applicable to both Foundations while still visually reflecting the unique communities they were serving.
It's Time TexasIT’S TIME TEXAS (ITT) is a non profit organization dedicated to making healthy easier. The cause was born as an incubator project of ACTIVELife, a group that was focused on delivering health curriculum through after school projects. With a vision to make a larger impact in the state of Texas and hopes of expanding nationally, the group faced a dilemma of how to make people (not just teachers) care about the cause and engage personally with their own health through ITT. ITT has been a long-term client we have helped with strategic planning, growth, and programmatic extension through technology. Over the past year, we have worked with them to create a new brand identity and to develop four new health tools (two apps, a discount program, and a hotline) to give consumers a way to directly engage with the org while fulfilling the mission. Because of the projected visibility of these tools, ITT has expanded it’s cause and corporate marketing reach by bringing in new state-wide and national partners. We continue to work with IT'S TIME TEXAS to create strategic digital solutions for people and businesses looking for tangible ways to make daily healthy decisions.
LBJ FoundationArsenal Advertising & PR (now Arrow at Work) asked Too Good Strategy to help their long-time client LBJ Library and Foundation to replatform and redesign their online experiences to highlight the massive renovation and rebranding happening to the Library itself. Working in conjunction with the Arsenal creative team, the website was architected to highlight the legacy and the impact of the LBJ presidency. Developed in Expression Engine, the site now has a rich CMS that allows foundation and library staff to easily manage content and engage their growing audiences. The Store @ LBJ now for the first time offers e-commerce through a Lightspeed platform. The store site reflects the tone of the Library site while streamlining their diverse product offering for simple purchasing.
Hotels for HopeHotels for Hope is an Austin-based boutique hotel brokerage company that donates $2 for every room night stay to charity. They were growing at a rapid pace locally (agency of record for F1, C3 Presents), but needed to revamp their image to compete with major (personality-less) hotel brokerages for the more standard meeting/conference business. After developing a complete marketing & communication strategy, we tackled their site. We took the site from a standard Wordpress install to a custom CMS that delivered a responsive design. The site seamlessly integrates with their CRM solution and third- party booking engine. Along the way, we were sure to keep their personality and spirit alive throughout the site while still evoking professionalism and highlighting their philanthropic roots. Since the launch in 2013, Hotels for Hope has almost doubled in revenue. This year they earned a spot on the Inc. 500 list and are now serving international clients. Currently Too Good Strategy is working on a digital, crowdsourced philanthropy solution that allows clients to choose from a variety of charitable projects to fund with their room nights.
ECHOECHO, which stands for the Ending Community Homelessness Coalition, is a nonprofit fiercely committed to ending homelessness in Austin by connecting individuals who are homeless to resources to make meaningful, lasting changes in our community. These resources include help from volunteers, special events, and policymakers. Late in 2013, Too Good Strategy worked with Landers Brannon on a website redesign for ECHO. Our goal was to elevate the web presence of the organization within a user-friendly content management system (CMS) for their small staff. We transitioned them to the WordPress platform, refined the information architecture to map to their updated messaging hierarchy, and refined their overall look & feel. We are excited to have been a part of the important work ECHO is doing in our community to end homelessness.
Austin PathwaysThe Housing Authority of the City of Austin (HACA) has been operating a little-known non-profit called the HACA Scholarship Foundation. They were in a position where they were ready to start seeking grant, private, and foundation funding. Facing challenges due to misconceptions about the organizations connection with the city as well as the confusion around having 'foundation' in their name, they sought out the help of Too Good Strategy to help create a completely new brand, a new visual identity, collateral, messaging platforms, and a new website. After rounds of stakeholder interviews and market analysis, we created Austin Pathways to demonstrate each of their constituent's unique journeys towards self sufficiency. It was important that the brand help offset the negative perception of people receiving financial support and living in affordable and assisted housing. The brand was launched at their annual scholarship luncheon in August 2014, and we debuted their new website - austinpathways.org in October of the same year. We are currently working with HACA again on other branding initiatives. �
TOMSTOMS (one of the first players in the Buy One Give One market), was starting to lose ground both in sales as well as in the halo effect their One for One model had always lent the company. As the company was starting to launch new business lines (and new giving areas), they needed a strategy to reinvigorate the marketplace to care about their philanthropic giving, see the value in the give, and purchase shoes, sunglasses, and coffee to support their giving efforts (and their bottom line). We led cross-disciplinary concepting sessions with their Marketing, Giving, Commerce, and Design teams to create a strategy that spotlighted and simplified giving in a direct relationship to products. We made sure that the purchase had everything to do with the cause to ensure their was never a question of value or worth.