A Digital Agency for Change Agents
Every socially-conscious organization needs to invest in smart strategies and digital experiences that reach the masses and provide maximum impact. Our clients often come to us with great programs and ideas that just aren’t making as big of an impact as they would like. We work with clients to refine their strategies, and create multi-channel execution plans to elevate and expand their programs through innovative social, web, and mobile experiences.
We’ve worked with a lot of big brands. We know what that world is all about. We leverage that experience and knowledge to provide your socially-conscience business, non-profit, or social enterprise with revolutionary ideas, transformational user-centered design, and multi-channel program execution. Whether your organization is looking for a website refresh, a web/mobile app, or a digital program that transcends platforms, Too Good Strategy can help.
Too Good was founded on a fundamental belief that being good and doing good don’t have to be mutually exclusive.
Good is not good enough. To make real change we must be too good.
Program & Market Evaluation
Marketing Plan Development
Brand Identity & Positioning
User Experience Strategy
Austin Parks Foundation
It's Time Texas
Tiny Hearts Project
Hotels for Hope
Ann Richards School for Young Women Leaders
Texas Music Educators Association
Texans Standing Tall
Austin Parks FoundationAustin Parks Foundation (APF) works with the community to make the City of Austin’s public parks and green spaces better. Ultimately focused on enhancing people’s lives and their appreciation of the city’s park lands. Their work is multi-tiered through volunteer opportunities, programming, activism and financial support. The Foundation came to us because they felt many Austinites didn't understand the depth and breadth of the work done by APF. We partnered with them to revamp their website with a content strategy overhaul and redesign. Today the site is very dynamic (reducing burden on their small staff) and allows visitors to create greater connections with the Foundation and Austin's precious parks.
Bright PinkBright Pink is on a mission to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink is the only national non-profit organization focused on prevention and early detection of breast and ovarian cancer in young women. Bright Pink sees a world in which fewer people die from breast and ovarian cancer. They aim to educate and inspire women to move from awareness to action, practicing risk reduction and early detection as a part of a proactive life. Too Good Strategy is the digital agency that oversees all of Bright Pink's digital initiatives. Recently our work for an online risk assessment tool (AssessYourRisk.org) won a Webby for best user interface.
Life FoundationThe Kevin J. Lederer Life Foundation works to promote health and alleviate the mental and physical distress of individuals and couples diagnosed with infertility through education and financial assistance. They helps couples reach the ultimate dream of creating a family. We were thrilled to work with this organization to re-platform and redesign their website. Our content strategy focused on putting a greater emphasis on the families they have helped to create and making sure people knew exactly how to apply for assistance and what the eligibility requirements are.
It's Time TexasIT’S TIME TEXAS (ITT) is a non profit organization dedicated to making healthy easier. The cause was born as an incubator project of ACTIVELife, a group that was focused on delivering health curriculum through after school projects. With a vision to make a larger impact in the state of Texas and hopes of expanding nationally, the group faced a dilemma of how to make people (not just teachers) care about the cause and engage personally with their own health through ITT. ITT has been a long-term client we have helped with strategic planning, growth, and programmatic extension through technology. We have helped them create a new brand identity and to develop a multitude of digital health tools. Because of the visibility of these tools, ITT has expanded it’s cause and corporate marketing reach by bringing in new state-wide and national partners. We continue to work with IT'S TIME TEXAS to create strategic digital solutions for people and businesses looking for tangible ways to make daily healthy decisions. Choose Healthier and Teach Healthier mobile apps can be found in Apple App Store and Google Play Store.
Tiny Hearts ProjectTiny Hearts Project is a non-profit focused on increasing the prenatal detection rate of congenital heart disease by training clinicians in the use of evidence-based techniques for fetal cardiac screening. The organization uses highly-advanced methods of pre-natal cardiac sonography to detect congenital heart defects in-utero. Early detection can ultimately improve a child with a congenital heart defect a higher quality of life. Founder Tiffany Galligan currently sits on the board of Tiny Hearts Project.
Critical MassCritical Mass is a nonprofit designed to reduce the fragmentation in the young adult cancer community. They work to bring organizations, advocates, and survivors together in order to increase progress in science and social support. Critical Mass asked us to rethink their content strategy and redesign their website in order to communicate their mission more effectively. We also worked with them on branding their patient facing resource (Mission Control) and help develop a multi-faceted go-to-market plan that would target their multiple constituencies (including survivors, advocates, scientists, and medical practitioners). All of this, while staying true to the voice of the organization – insightful, collaborative, with a hint of edginess.
College ForwardCollege Forward (CoFo) is a nonprofit organization working with low-income and first-generation college goers to help them reach their dream of a college education. We have been involved with CoFo in several different capacities over the years, leading an extensive, national, user research project with high school students to understand the potential of a mobile app focused on college mentorship – we them helped them create a well-received prototype. We also worked with the group on the business planning for a college completion program that would allow the organization to diversify their revenue streams. We also designed and developed a student portal for both their high school and college students to achieve more consistent success.
Seton HospitalsThe Seton Williamson and Hays Foundations needed an online revamp in order to highlight the work of their medical centers as well as showcase their commitment to their community. Both of the sites were stale and void of the personality of the community and the caring Foundation staff. The redesign of the sites focused on a manageable content strategy that elevated their outreach efforts without being overly burdensome on the staff for updates as well as a more streamlined reorganization of the architecture. Too Good Strategy focused on creating an architecture and extensible template system that would be applicable to both Foundations while still visually reflecting the unique communities they were serving.
TOMSTOMS (one of the first players in the Buy One Give One market), was starting to lose ground both in sales as well as in the halo effect their One for One model had always lent the company. As the company was starting to launch new business lines (and new giving areas), they needed a strategy to reinvigorate the marketplace to care about their philanthropic giving, see the value in the give, and purchase shoes, sunglasses, and coffee to support their giving efforts (and their bottom line). We led cross-disciplinary concepting sessions with their Marketing, Giving, Commerce, and Design teams to create a strategy that spotlighted and simplified giving in a direct relationship to products. We made sure that the purchase had everything to do with the cause to ensure their was never a question of value or worth.
Hotels for HopeHotels for Hope is an Austin-based boutique hotel brokerage company that donates $2 for every room night stay to charity. They were growing at a rapid pace locally (agency of record for F1, C3 Presents), but needed to revamp their image to compete with major (personality-less) hotel brokerages for the more standard meeting/conference business. After developing a complete marketing & communication strategy, we tackled their site. We took the site from a standard Wordpress install to a custom CMS that delivered a responsive design. The site seamlessly integrates with their CRM solution and third- party booking engine. Along the way, we were sure to keep their personality and spirit alive throughout the site while still evoking professionalism and highlighting their philanthropic roots. Since the launch in 2013, Hotels for Hope has almost doubled in revenue. This year they earned a spot on the Inc. 500 list and are now serving international clients. We proudly created a digital, crowdsourced philanthropy solution that allows clients to choose from a variety of charitable projects to fund with their room nights.
ECHOECHO, which stands for the Ending Community Homelessness Coalition, is a nonprofit fiercely committed to ending homelessness in Austin by connecting individuals who are homeless to resources to make meaningful, lasting changes in our community. These resources include help from volunteers, special events, and policymakers. Late in 2013, Too Good Strategy worked with Landers Brannon on a website redesign for ECHO. Our goal was to elevate the web presence of the organization within a user-friendly content management system (CMS) for their small staff. We transitioned them to the WordPress platform, refined the information architecture to map to their updated messaging hierarchy, and refined their overall look & feel. We are excited to have been a part of the important work ECHO is doing in our community to end homelessness.
Austin PathwaysThe Housing Authority of the City of Austin (HACA) has been operating a little-known non-profit called the HACA Scholarship Foundation. They were in a position where they were ready to start seeking grant, private, and foundation funding. Facing challenges due to misconceptions about the organizations connection with the city as well as the confusion around having 'foundation' in their name, they sought out the help of Too Good Strategy to help create a completely new brand, a new visual identity, collateral, messaging platforms, and a new website. After rounds of stakeholder interviews and market analysis, we created Austin Pathways to demonstrate each of their constituent's unique journeys towards self sufficiency. It was important that the brand help offset the negative perception of people receiving financial support and living in affordable and assisted housing. The brand was launched at their annual scholarship luncheon in August 2014, and we debuted their new website - austinpathways.org in October of the same year.
Ann Richards School for Young Women LeadersAnn Richards School for Young Women Leaders (ARS) is dedicated to preparing young women to attend and graduate from college, commit to a healthy and well-balanced lifestyle, lead with courage and compassion, and solve problems creatively and ethically in support of our global community. Too Good Strategy was happy to work with the ARS Foundation on their content strategy. Because it is a public school with a separate fundraising arm, it was a unique messaging challenge to describe the importance of private donations to the success of the school and ultimately the young women they are educating.
LBJ FoundationArsenal Advertising & PR (now Arrow at Work) asked Too Good Strategy to help their long-time client LBJ Library and Foundation to replatform and redesign their online experiences to highlight the massive renovation and rebranding happening to the Library itself. Working in conjunction with the Arsenal creative team, the website was architected to highlight the legacy and the impact of the LBJ presidency. Developed in Expression Engine, the site now has a rich CMS that allows foundation and library staff to easily manage content and engage their growing audiences. The Store @ LBJ now for the first time offers e-commerce through a Lightspeed platform. The store site reflects the tone of the Library site while streamlining their diverse product offering for simple purchasing.
Boneshaker ProjectBoneshaker Project exists to inspire kids to live healthy lifestyles. Too Good Strategy worked with Boneshaker when they were just forming as an organization to help develop the brand, mission, and initial website. We are thrilled to see the growth and impact Boneshaker Project has achieved in just a few short years.